Annoucing our partnership with PostHog

Today we're announcing our partnership with PostHog, providing every Alif ١ founder with over $50,000 in credits to leverage one of the industry’s most trusted analytics platforms.

Founders know this well — what users say and what users do are rarely the same.

And talking to users/collecting feedback is crucial, but only data can give you the real story.

I think back to my first attempt at building a startup. It was a social app to help people make plans with their friends (classic first-time founder idea).

I roped all my friends in as beta-testers for months — they raved about it every time I'd see them, telling me about it made them more social, helped them reconnect with friends, etc.

Then I'd look at my Firebase console and see 0 events created in the past month.

That's when I learned talking to users won't always give you the full story.

PostHog is our go-to for product analytics. It gives founders access to the deepest level of user behavior, so that they can build smarter and faster — and we believe every founder needs to do optimize for both from day one.